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French Brothers Laurent and Arik Bitton are the creators of IRO paris and were strongly influenced by the underground rock and roll industry in New York City when they were inspired to create IRO. You can see this influence in their signature ripped tees, quilted leathers and above the ankle skinnies. They think of the IRO girl as effortlessly cool and comfortable in her own skin, this is a line that has become a favorite for off duty models because of it’s cool, comfortable and easy to wear feel.

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