Mother was founded in 2010 by
designer Tim Kaeding and Lela
Becker. Famous for its super-soft
fabrics and irreverent attitude,
their boutique, made-in-L.A.
brand is unique for its genius for
keeping an indie spirit while still
offering fits and washes that
appeal to a wide range of women.
Tim likes to say that Mother, a
word as loaded with innuendo as
it is unconditional love, goes
against the grain; the brand
pushes technological boundaries
when it comes to that signature
soft denim, and pushes brand
boundaries when it comes to, for
instance, naming silhouettes
(think cheeky: The Dropout
Boyfriend, The Groupie). "We
stand for having fun, and not
taking yourself too seriously,"
Lela says. What they do take
seriously: staying modern and
relevant amongst the best in
fashion while giving women jeans
they can live in and look great in.