Savannah and Sienna have
always shared a design
sensibility. They shared a flat
during Savannah's time at
Alexander McQueen and
subsequent freelance projects
and Savannah always
appreciated Sienna's styling
input and aesthetic. "Sienna
has always been quite
forward
thinking in her approach to
fashion so working with her is
always great as she comes up
with crazy ideas that I
perhaps wouldn't otherwise
consider. She has always
been great to bounce ideas
about with and was a great fit
model when I was
freelancing!"
Savannah and Sienna were
approached by fashion
entrepreneur, Carlos Ortega
in 2006 with the idea to
develop a designer diffusion
level brand. They have
always loved working
together
and taking it to the next stage
seemed a logical step to take.